LG APPLIANCES

LG challenged us with launching their appliance division in the United States with a campaign that laddered up to their brand promise, “Life’s Good”. To help break through a sea of feature-driven competitors, we leaned into “Life’s Good”, marrying product-first advertising with human stories that melded both branding and feature-driven advertising.
The launch was a tremendous success and rocketed LG into a household name and industry leader.